A new, sustainable fashion store has arrived in London's Bricklane. Named '123' and situated on the corner of Bethnal Green Road, this new 4-storey store is set to become a popular choice for the fashion follower and the eco aware. Rose Barry and Michelle Goggi (the duo behind the new concept store), offer couture designs from their in-house label '123', as well an entire floor devoted to 'Dr. Noki's House of Sustainability'. Customers can expect to pick up one-off, custom made items, designer collaborations and clothing incorporating vintage fabrics and rare vintage finds. With a coffee bar due to open in the basement serving locally sourced produce, the store will soon become a one-stop-shop for all sustainable savvy Londoners. I urge you all to check it out, you will not be disappointed! http://www.dazeddigital.com/ Photo by: Mogan O'Donovan for Dazed Digital
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